Fish4Ever is the only canned fish brand in the UK which insists on organic land ingredients.
Organic farming standards address the issues of intensive farming and the use of harmful chemicals, that not only damage the land but through river systems can result in the pollution of coastal waters.
We choose small boats first, local fishing and good methods.
Sustainable choices allow fishing that doesn’t create damage to sea life. All our fish is caught with very selective equipment in precise parts of the sea.
We support local boats fishing carefully, not far from their port of origin, paying and treating their workers well.
We prefer small-scale artisan boats and local packing whenever possible and believe in fair pay and workers’ rights.
Fish4Ever vs The MSC
On the surface the Marine Stewardship Council (MSC) looks excellent, structurally and systemically it is very good. If their claim was to ‘Improve industrial fishing’ there would not be a problem.
However, it has become a system with a stock-centric definition which suits industrials and multinationals while working against small-scale fishing